I am not really a fan of daytime TV to be honest, it seems to be packed with a deluge of property programmes telling people how to sell their Burberry painted houses by slapping a bit of white paint on all the walls which we all know adds thousands to the price of any house. Thankfully with my Sky TV I can avoid all of this and catch up on repeats of some classic old shows such as Quincy and the excellent Inspector Morse. If you too are a fan of these shows and flick through the channels you will no doubt have noticed that Crown Bingo now Sponsors ITV3 Daytime.

Click here to play at Crown Bingo

This impressive tie up between one of the best online bingo sites and one of the better digital television channels started on the 1st June and will initially run for four weeks. The sponsorship deal will see little Crown Bingo bumpers at the start and end of shows as well as during the commercial breaks between 9am and 7pm. These bumpers star Roy and Steffen in a series of comical situations portraying the message that Crown Bingo is “All About The Bingo”.

Dan Smyth who is the Managing Director of Crown Bingo said “Through this campaign, we wanted to convey our passion for online bingo and provide the best possible online bingo experience for our members. This led to the slogan for the current TV advert as well as our ITV3 Daytime bumpers, ‘Crown, where it’s all about the bingo!’. Sponsoring ITV3 Daytime will help us reach thousands of new people who we look forward to welcoming as new members.”

This new sponsorship deal is the third phase of Crown Bingo’s television advertising campaign which started in 2007 when they were one of the first bingo sites to advertise on national television and I am sure it is only going to further boost the success of this great site that rewards all new players with £1 worth of free bingo and a cash match bonus up to £250 on the first deposit combined with a choice of games, exciting promotions and impressive jackpots.

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