Bingo Yard is one of the superb online bingo sites using the DragonFish software from 888Holdings. This superb new site offers a great range of games and superb promotions with prizes any red blooded male would be happy to win. This month we interviewed Kim Guest Bingo Yards marketing manager to find out a little bit more about this new site.
Who is behind Bingo Yard?
Bingo Yard is the latest brand from the well-known Prime Gaming group. Established in 2003 we now have Prime Scratch Cards, Prime Casino, Prime Poker and Prime Backgammon and we’re very pleased to welcome Bingo Yard to our family.
What led to the creation of a bingo brand?
Having been successful at other brands we decided to enter the bingo market as well, particularly as Prime Scratch Cards has been a great success with many bingo players. We also always listen to what our players say, and many of them said how much they would like to see us launch a bingo site.
What software do you use?
After careful consideration we’ve gone with Dragonfish to provide our software. They’re a leading bingo software provider and offer a fabulous package which we knew our players would enjoy.
What games are available at Bingo Yard?
We have a huge range of games; a great variety of 75 and 90 ball bingo of course, progressive jackpots, coverall jackpots, team bingo, slots, super slots, video poker, instant games and table games.
What do men think of your site?
We’re happy to say that we have a large number of male players. Some sites are very female orientated and we think that men can be put off by a site that is too pink and girly, as indeed some women are. Therefore we went for a neutral theme so as not to alienate anyone, and so far it seems to be working well.
Do you offer a loyalty programme?
Yes, we value our players and they deserve to be rewarded. As soon as a player registers they automatically receive 1000 points, and then can earn points by doing things such as referring a friend and for playing games. Points can be redeemed for cash which can be used for buying bingo cards with, and all points are credited to accounts in 24 hours, so there’s no long delay in receiving them.
What do you offer new players to get them started?
To give them a taste of what we have to offer, all new players get 20 free cards. For first deposits between £5 – £100 we give players a 100% match bonus, as well as a 50% match bonus on all other deposits between £20 and £100.
What promotions do you have lined up for June?
We have games where players have the chance to get their electricity, gas and water bills paid, win a 42 inch TV, a £500 holiday, and of course the chance to win some fabulous cash prizes.
What are the benefits of being part of a bingo network?
For one thing it allows us to offer progressive jackpots, which we know players love. Also, although the site has only recently launched, there are already a huge number of players to both play with and chat with, instead of only a handful of players which would restrict the jackpots and limit the fun.
Do you think it was a brave move, launching a new site in the present economic climate?
From what we’ve seen people are still playing on online gaming sites, although with so many sites to choose from they can afford to be very picky where they spend their money. We spent quite some time working on the site, doing our best to ensure it would be attractive to online bingo players and making sure there are a wide range of very affordable games.
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