You may remember that a couple of days ago we asked if Sun Bingo was sexist. Well it seems sexism in the bingo industry is rife this month and today we investigated a promotion that is not only sexist but is bordering on being Illegal. In our opinion Wink Bingo are breaking the law by discriminating against all of their male bingo players by running a promotion that is only available to daughters and their mothers.

We were doing our usual rounds this afternoon looking for the newest promotions to write up to keep our readers informed when we stumbled across the Wink Bingo Yummy Mummies Day offer. Reading through the details of this day we were shocked to see “If a mum and daughter both play the same bingo game and one wins – we’ll match the jackpot amount for the other“. At first we thought ok maybe just the way it has being written up is sexist so we contacted the bingo sites support for clarification and were amazed by their reply.

Below is a transcript of the conversation we had with Wink Bingo support but we have removed the assistants name as we did not feel it was right to publish it:

[Name Removed]: mcdogs: Hey there
[Name Removed]: mcdogs: How can I help?
mcdogs: Hi [Name Removed], I was wondering if you could answer me a quick question about your Yummy Mummy promotion
mcdogs: Is it only available to mothers and daughters?
[Name Removed]: mcdogs: can you please bear with me
mcdogs: ok
[Name Removed]: mcdogs: where have you seen that promo going on?
mcdogs: it’s on your promotions page
[Name Removed]: mcdogs: are you talking about the mum promo?
mcdogs: yes your yummy mummy promotion
[Name Removed]: ya that’s only for mothers and daughters
mcdogs: What about mothers and sons?
[Name Removed]: mcdogs: sorry not applicable….
mcdogs: Hmmm isn’t that sexist and therefore against the law?
[Name Removed]: mcdogs: no its has nothing to do against the law
[Name Removed]: mcdogs: as it is a promotion that we are doing …. and it’s been set up like this …
mcdogs: But surely that’s totally excluding all of your male bingo players, that is totally sexist
mcdogs: and therefore breaking the law
[Name Removed]: mcdogs: but we are not doing that to be sexist or whatsoever, but it’s just a promotion
mcdogs: but it’s a promotion that excludes men
mcdogs: does that mean as a male wink player I am valued less then the females?
[Name Removed]: mcdogs: no it doesn’t mean that male players are being neglected
mcdogs: so why are they excluded from a promotion?
[Name Removed]: mcdogs: because let me give you an example
[Name Removed]: mcdogs: for valentines, it’s only for couples
[Name Removed]: mcdogs: mothers days it’s only for mothers and daughters
[Name Removed]: mcdogs: and for fathers day, that will be fathers and sons
mcdogs: I’m sorry but its not, you’re saying sons do not celebrate mothers day???
[Name Removed]: mcdogs: sons as well does.. no doubts about that, i am somebody’s son as well, n i do celebrate it
mcdogs: So on Fathers day are you going to repeat this promotion and exclude all fo your female bingo player
[Name Removed]: mcdogs: but the fact that the promo is based on only mothers day and daughters, so i would like you to respect as it is
mcdogs: So thats your last word on it? even though its breaking the law?
[Name Removed]: mcdogs: for fathers day we dont have any informations yet how this would be done… so you will come to know that by next week
[Name Removed]: mcdogs: it is my last words on this promo though we do agree with you and respect your personal point of view
mcdogs: That’s fine, I will take my money elsewhere then.

Wink Bingo’s argument that Mothers Day is only for mothers and daughters is ludicrous at best, how dare they say such a thing? Are men not supposed to be thankful to their mothers or love them? On a purely personal note I would not be the man I am today if it was not for a great mother. Wink Bingo are not only discriminating against men but also against those mothers that have only sons and they are stopping any chance we have of winning any of the prizes on offer.

The Sex Discrimination Act 1984 states “Sex discrimination means being treated unfairly because of your sex or marital status or because you are pregnant or potentially pregnant. It also includes being dismissed from employment because you have family responsibilities. Discrimination also exists where there is a requirement (a rule, policy, practice or procedure) that is the same for everyone, but which has an unfair effect on particular groups.”

Wink Bingo is clearly breaching this act and we intend to report them to the Human Rights and Equal Opportunity Commission, we will let you know what happens.

Related posts:

1. Wink Bingo Grand Riddle
2. Share the Money, Honey at Wink Bingo
3. Christmas at Wink Bingo
4. Is Sun Bingo sexist?